Writing for the Web: How to create compelling copy and attract audiences.
£99
Writing for the Web: How to create compelling copy and attract audiences.

Writing for the Web: How to create compelling copy and attract audiences.

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Health and Social Care Alliance Scotland (the ALLIANCE)

Venlaw Building

349 Bath Street

Glasgow, United Kingdom

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Event description

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Be Good Be Social

Experienced web copywriter Claire Connachan leads this full-day hands-on workshop designed specifically for the third sector. Using examples drawn from charities and not for profits, you’ll improve your online writing skills, learn how to write for different online media and get a better understanding of how users navigate the web.

This workshop will cover these key areas:

The principles of writing for the web

Why keeping it simple is key

How to keep your writing clean and simple

Common pitfalls and bad practice

Exercise: Simplify text

Exercise: Writing concisely


Website and page structure

Understand web page structure

Learn about web users’ behaviour

Accessibility considerations for your audience


Great content

Learn the value of great content

Get ideas on what kind of content you can deliver


Focus on your audience

Define audiences and understand their needs

How to write for your audience

Exercise: Define your own audience


Personas

Understand personas

See example personas in a web writing context

How to develop and improve personas

Exercise: Create your own persona


Writing to sell

Why selling is important for third sector

How to make copy sell

Features vs benefits


Introduction to CMS

Understand content management systems

Open source vs proprietary

Consider CMS requirements for your organisation


Beginners’ Blogging

What makes a good blog

How to avoid bad blogging

Ideas for content

How blogging could benefit your organisation


Introduction to SEO

Distinguish between different types of SEO

Easy SEO wins

META tags and their use

Exercise: Writing with keywords


Email marketing and headline writing

What makes a good enewsletter structure

How to write effective headlines

Writing call to actions

Email marketing good practice

How to avoid common mistakes

Exercise: Practice email headlines


Please bring a laptop (preferred) or other wi-fi enabled device to take part in the hands-on sessions. If you cannot access one please let us know in advance and we will allocate you a device.

This full-day course is aimed at those new to online comms and those who want to take their social media presence to the next level. As with all of our workshops these sessions are aimed at charity, community group, social enterprise, housing association and public sector staff and volunteers.

Lunch and refreshments throughout the day are included in the £99 ticket price.

To pay offline using cheque or invoice simply select your payment method at checkout OR email carrie@thirdsectorlab.co.uk and we will quickly book a place on your behalf.

 For every ticket sold we will make a donation to Glasgow NE Foodbank. The donation will enable them to feed a single parent and three children.



About the trainer

Claire 

Claire Connachan is a professional copywriter and online communications expert. Claire started out in advertising & marketing before moving in to the the third sector. Claire has been responsible for comms within a number of high-profile organisations, including Youth Scotland, Age Scotland and the Royal Zoological Society of Scotland. Claire is a well-respected trainer, delivering writing for the web workshops for a range of charity clients.



FAQs 

What are my transport options getting to the event?

Getting to the ALLIANCE Hub

By Car
From the East: Exit the M8 at Junction 18. After 100 metres turn left at the traffic lights onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will see our offices on the left hand side.

From the West: Exit the M8 at Junction 18. Follow the slip road for 400 metres. At traffic lights turn left onto St George’s Road. After 400 metres turn left at the traffic lights and follow the road round onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will our offices on the left hand side.

Parking
There are usually spaces on Bath Street, on the opposite side of the road from the Venlaw Building. If you have a blue disabled badge you can park there free of charge. There is also a Glasgow City Council run car park on Elmbank Crescent. This has 460 car parking spaces, lifts and blue badge spaces (although payment is required). The rate is for the first three hours 20p/per 10 minutes and thereafter 60p/per 15 minutes (this is subject to change).

Please note, there is no parking on Bath Street outside the Venlaw Building. Any vehicles parked here regardless of blue badge status will risk being given a parking ticket.

By Train
The nearest station is Charing Cross, which is less than a minute’s walk from the office. Low level trains run from Glasgow Queen Street to Charing Cross. Charing Cross railway station has ramped access which leads to the the ALLIANCE’ office.

By Bus
The following bus routes stop very close to the Venlaw Building on Bath Street: 3, 42, 42A, 4, 4A and the 2 travels along St Vincent Street and West George Street (depending on one way system).

By Bike
There is a bike rack available outside of the Venlaw Building on Bath Street and across the road from the Venlaw Building. The Venlaw Building management request that cyclists use these bike racks rather than the railings surrounding the property.

Accessibility
The ALLIANCE office is equipped with a wheelchair platform that operates between the main entrance and the ALLIANCE offices.


Do I have to bring my printed ticket to the event?

No. If you've booked in advance, simply turn up.

 

Is my registration/ticket transferrable?

Yes - if you cannot make it you may transfer the ticket to another colleague within your organisation.

 

What is the refund policy?

We must be notified of any cancellations at least 14 days prior to the event date. 

 

Where can I contact the organiser with any questions?

You can email carrie@thirdsectorlab.co.uk or use the 'contact the organiser' option on this page.


Can I pay offline?

To pay offline using cheque or invoice simply select your payment method at checkout OR email carrie@thirdsectorlab.co.uk and we will quickly book a place on your behalf.

What other digital media workshops do you have available?

Social Media Essentials for charities and social enterprises | 14 April 2016 9.30am-4.30pm | Glasgow | £99

Using Case Studies: telling stories and demonstrating impact | 12 May 9.30am-4.30pm | Glasgow | £99

Writing for the Web: How to create compelling copy and attract audiences | 2 June 9.30am-4.30pm | Glasgow £99

Getting to most out of Google Analytics, Adwords and Google Grants | 21 June 9.30am-4.30pm | Glasgow | £99

Email Marketing: Take your newsletters and campaigns to the next level | 17 August 9.30am-12.30pm | Glasgow | £75

Social Reporting: Bringing your events to life with audio and visual | 25 August 9.30am-4.30pm | Glasgow | £99

SEO: Search Engine Optimisation made simple | 8 September 9.30am-12.30pm | Glasgow | £75

Hootsuite Hero: Manage and measure all your social media channels | 22 September 9.30-12.30 | Glasgow | £75

Social Media Essentials for charities and social enterprises | 6 October 2016 9.30am-4.30pm | Glasgow | £99

Writing for the Web: How to create compelling copy and attract audiences | 7 October 9.30am-4.30pm | Glasgow £99

Email Marketing: Take your newsletters and campaigns to the next level | 3 November 9.30am-12.30pm | Glasgow | £75

Social Reporting: Bringing your events to life with audio and visual | 17 November 9.30am-4.30pm | Glasgow | £99

Using Case Studies: telling stories and demonstrating impact | 8 December 9.30am-4.30pm | Glasgow | £99

Getting to most out of Google Analytics, Adwords and Google Grants | 13 December 9.30am-4.30pm | Glasgow | £99

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Date and Time
Location

Health and Social Care Alliance Scotland (the ALLIANCE)

Venlaw Building

349 Bath Street

Glasgow, United Kingdom

View Map

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