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Young Givers: Engaging millennial high earners in philanthropy

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Beacon and Savanta launch their brand new research into the giving habits of the up-and-coming wealthy.

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PLEASE NOTE: This is an online event - the access link will be circulated to attendees via email the day before the event

While a considerable amount of research has been carried out on the general barriers to charitable giving, little has focused on the up-and-coming wealthy and their relationship with philanthropy. New research carried out by Beacon and Savanta has sought to address this gap in knowledge, carrying out in-depth qualitative research with a range of young and wealthy individuals.

Fundraisers, wealth advisors and charity sector professionals will find this research particularly valuable. The findings will help them to better understand the needs of wealthy millennials and develop long-standing and ultimately fruitful relationships with the next generation of wealth holders.

The event will provide insight into:

  • the relationships millennials want with charities.
  • how charitable organisations can connect with these millennials;
  • how millennials currently give;
  • millennial attitudes to philanthropy;
  • how millennial givers self-identify.

The launch will consist of a presentation of the research and its 10 key findings. There will then follow an interactive 'Q & A' style session, where guests will be encouraged to ask questions about the research and give their thoughts.

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