Your Business Sales and Marketing Toolkit

Join our business bootcamp to learn practical sales, marketing and tax-year readiness strategies !

Workshop includes the following sections:

• Marketing Tips: Channel focus, storytelling, local networking including a 1 hr interactive session on marketing strategy
• Sales tips and strategy – Tools and resources: Lead generation, tracking, conversion, post-sale follow up and retention
• Self Assessment Tips: Are you prepared for the end of the tax year
• Q & A and an opportunity to discuss any challenges

Who should attend?

1. This bootcamp is ideal for anyone interested in starting a business or those in the very early stages of a new venture or newly established and looking for growth.

Presented by:

Rita Callender is a Business Adviser with the North East BIC , leading special projects in Gateshead and delivering tailored mentoring through the Enterprising North programme . With over 30 years of entrepreneurial experience, Rita brings insight and practical support to individuals starting their own businesses. Her approach focuses on confidence building and sustainable business planning, helping new start-ups lay strong foundations for long-term success

Carolyn McGregor, Business Adviser with the North East BIC has years of experience supporting people with their business growth plans, whether at the ideas stage, business start-up or already established she can hold your hand through the process of completing a business plan, preparing basic financials and navigating the funding landscape. As a qualified business coach, she acts as a mentor and accountability partner supporting people who may need assistance with getting organised, maintaining focus, prioritising, and staying motivated.

Guest Speaker: Vikki McIsaac

Session Title:
SME SOS: Building Your Brand and Growing Your Business

About our speaker:

Vikki McIsaac is an experienced Marketing Director and Fellow of the Chartered Institute of Marketing (FCIM CMKtr).

With a marketing career spanning more than 15 years, and a background in professional services, Vikki works with small and medium-sized businesses to help sharpen their marketing strategies, strengthen their brands, and achieve sustainable growth. Her approach blends strategic thinking with real-world practicality, with a strong belief in making marketing accessible, achievable and effective for business owners juggling a million other things.

As Marketing Director at Team Valley Group , Vikki has a passion for connecting communities and businesses across the North East whilst helping start-ups find their voice, make their mark, and market with confidence.