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Yoyo Presents: Engaging the Unengaged

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Techspace

25 Luke Street

London

EC2A 4AR

United Kingdom

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People are not sold to anymore, they're engaged with

Given how our society is developing and how technology has changed every interaction we have with each other, this does make for a compelling statement.

How do you connect with audiences, who are more savvy, flighty, cynical and distracted than ever before? How do you hold their attention for long enough, so that they listen to what you say? And how do you build deep and long-term engagement?

We will look at how you can engage new audiences as well as re-engaging with those who know who you are but might not care. We will hear from organisations who have implemented strategies that engage the unengaged and can share advice and learnings from their experiences.




OUR SPEAKERS:

Rachael Tyler
Engagement & Campaign Manager
University of Southampton

Reconnecting with a disconnected audience - Is anybody out there?

- Stuck in the Middle with You – The background of the Office of Development and Alumni Relations, the challenges we faced, and the need to break our engagement plateau
- Thank You for the Music –
The conception and implementation of Replay – using the power of music and nostalgia to reconnect with the University’s alumni community
- The Only Way is Up – Analysis, findings and what’s next for the campaign



Jack O'Donovan
Campaigns Officer
Marine Conservation Society

STOP the plastic tide

- Environmental campaigns can't always be cute and cuddly
- In days of loud and striking media filling our streets and screens, it was time for the 3rd sector to make a bold entrance



Simon Lamey
Senior Strategist
Yoyo Design

Emotional Acupuncture: Why people react to your content (and why they ignore it)

- 7 emotional pressure points that your marketing content should include
- How to judge whether your current content is touching a customers' emotional nerve
- Case studies of not-for-profits that use emotional acupuncture well (and those that don't)
- The science bit; why emotional-led communications attract attention




Jenny Kitchen
Managing Director
Yoyo Design

Why Engagement is at the core of modern day marketing

- What we mean by engagement
- Changing attitudes and motivations
- Tips on maximising engagement in your campaigns




Who should attend this event?

The event is ideal for senior marketing professionals at Not For Profit organisations. Join us for a healthy breakfast, great networking and plenty of tea and coffee!

Tickets are free of charge and limited to 2 per organisation.

If you have any questions please contact us: emily.ball@yoyodesign.com

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Date and Time

Location

Techspace

25 Luke Street

London

EC2A 4AR

United Kingdom

View Map

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