1n1 fashion n pizza

An Italian couple, arrived in London in 2014, decided to create a concept store mixing their passion under one roof, fashion n pizza.

Martina, studied fashion communication at IED Milan, and Andrea, passionated about bakery, always wanted to open a business together but neither one of them wanted to give up their passions, so they just put them together as a bit of crazy combination. 

The couple trialled a three-month pop up in Old Street in 2015 before decide to open a permanent store at 56 Middlesex Street, Spitalfields. 

People might come in for a dress and then they'll sit down and start chatting and order pizzas to share or a group will stop by for a lunch and end up walking away with a new pair of earrings. 

They decide to build the business into something more unique- Martina by scouting markets and showrooms in Milan for designs not readily available in London market and Andrea by heading back into the kitchen develop a unique pizza crust. 

The result is an Independent lifestyle concept store unique in the world.