E.L.V. DENIM

E.L.V. DENIM is a pioneering British luxury brand dedicated to crafting timeless fashion pieces from 100% upcycled materials. Founded on the belief that beauty can be created from what already exists, the brand challenges convention and provides another way.

E.L.V. DENIM stands for East London Vintage Denim, as all the designs are developed produced locally in East London.  Attention to detail is paramount – every piece is carefully curated, washed, paired, and cut by hand by a local community of creatives. Our designs are made to fit ‘every body’, featuring unique tailoring seams for easy adjustments and a generous seam allowance that allows the jeans to evolve with the wearer.

Each pair of jeans is upcycled from vintage denim, ensuring every piece is unique, with its own distinct character that makes the wearer feel like the jeans were tailor-made just for them.