Insight-ful works exclusively for not-for-profits. Insight-ful was founded in 2012 because we believe that every charity should have access to affordable, high quality fundraising analysis and insight. 

Since that time we have helped dozens of organisations of all sizes spend less to raise more money because they understand their audiences and operations better.

We base all of our work on what the insight says, so that no decision is based on a hunch. Hunches are tested and proven.