Pavel has been doing SEO for more than 10 years since 2004. He has worked in agencies such as Et netera, Ataxo or H1.cz. Since 2009, he has been working as an SEO consultant and since 2013 as an independent freelance specialist, he regularly publishes, in addition to consulting for medium and large clients (Social Bakers, LMC and others) , educates and lectures. SEO perceives as an integral part of all the specializations in the creation and operation of a content-quality website that is primarily user-friendly and technically accessible. He enjoys SEO experiments and promotes SEO as creating an interesting and quality content site. Apart from SEO, he is actively interested in UX, content marketing, social networks and their use from the point of view of online marketing.