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Universal Design Studio & The Office Group


London, September 2017 – Universal Design Studio will unveil its first public architectural pavilion for London Design Festival this edition, a standalone project in collaboration with London-based co-working company, The Office Group.

 The concept for On Repeat was born from the ability of visual pattern and physical repetition to induce a state of mind known as ‘open awareness’; a form of attention achieved by the repetition of manual tasks which allow the mind to wander and creative thinking to flourish.

 The pavilion’s form physically manifests repetition in its architecture but also through a collaborative installation of hundreds of paper forms, the components of which require manual assembly by visitors over the course of the festival.

On Repeat will be home to a programme of free events and workshops that explore the power of frequency and repetition, designed to give visitors the opportunity to temporarily depart from everyday work life and reach a free-flowing mind-set. 




Universal Design Studiois an award-winning architecture and interior design practice based in London, founded by Edward Barber and Jay Osgerby. It works internationally on commissions including boutique hotels and restaurants, retail spaces, galleries and renowned cultural institutions, such as; Ace Hotel, British Airways, Selfridges, The Science Museum, The Office group and Frieze Art Fair.




The Office Group is home to one of the most creative, exciting and forward-thinking working communities in the UK, pioneering the concept of the shared workspace in Britain. TOG launched in 2003, when the global economy was beginning to be radically reshaped by new technology and new ideas. Their aim was to reconfigure the modern British workplace to bring it into line with a fast-changing world. They strive to create beautifully designed buildings with a wide variety of spaces, and to offer tenants progressive membership schemes and short-term leases to allow for growth and change. Each building has its own unique identity, but all have an excellent range of facilities and vibrant communal areas to foster an open, collaborative working culture.


Today, TOG has 15,000 members working across 29 buildings, 27 of which are in London, with more on the way. They house one of the fastest growing and most diverse workforces in Britain: app creators and advertising agencies; makers and media companies, financiers and foodies; artists and architects; and a smorgasbord of startups, entrepreneurs and freelancers.








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