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5 Event Videos to Inspire Your Next Promo Campaign

If you want to engage hearts and minds – as well as eyes and ears – create a promo video for your event. Research has shown that people are even more receptive to video than text. So, it can be an effective way to get your message across in mere seconds.

According to Wyzowl research, two-thirds of respondents (66%) said they’d prefer to watch a short video to learn about a new product or service. This is in comparison to 18% who’d rather read a text-based article, website, or social media post. In terms of finances, 80% of video marketers claim that video has positively impacted sales, while 84% of people say they’ve bought a product or service after watching a video about it.

From performance promos to charity videos, trailers can be effective across all event types. We’ve rounded up five examples to show you how it’s done.

1. The enticing food festival promo

This trade show is dedicated to the Italian food industry, with exhibits by speciality producers, wine importers, and professional kitchen suppliers. To advertise the next event, the event creators have created a video recap of the previous European Pizza & Pasta Show.

The video does a great job of showing the atmosphere and what people can expect from the next event. It includes clips from the event’s European Pizza Acrobatics competition, snippets of speakers passionately discussing the industry, and most importantly, lots of shots of delicious Italian food.

How to do it: This type of event teaser video is best for recurring events. Hire a videographer and give them a list of things to try and capture during your event. Think about what is most likely to attract an audience – for example, big-name speakers, quirky contests, or high-end products.

2. The atmospheric explainer video

For people who aren’t familiar with the spiritual wellness space, ecstatic dance is probably an unknown. So, URUBU School of Transformational Arts decided to explain all in an informative video for its event.

As well as giving information about ecstatic dance and the importance of cacao in the Ecstatic Saturdays event listing, the event creator has also put together a video of people enjoying a past event. The images are overlaid with text explaining what ecstatic dance is. This provides context so that newbies will know what to expect during the session. The event teaser video makes it look like great fun, easing any apprehension people might have about joining in.

How to do it: Think about what attracted you to this type of event in the first place, and write down the things that you feel are the most beneficial aspects about your theme. Try to capture those special elements on video. Then, write a short elevator pitch that you can lay over the video so that attendees can fully understand the concept.

3. The inclusive party promo

While online events were a huge hit in 2020, the idea of partying with others remotely from your living room may still be unusual to some. But thanks to a highly engaging video, Secret Dance Addiction is able to make its virtual Sweet Dreams PJ Party look ultra-enticing.

The video includes webcam footage of people partying at home and dancing with spatulas, and there are plenty of flashing disco lights. This is an event for everyone – we see a mum dancing while she feeds her baby in the kitchen and a man boogying with a pillow on his head. It looks silly, carefree, and fun – just the kind of vibe the creators are going for.

How to do it: Ask attendees on your livestream for permission to use footage of them in a future promotional video by getting them to sign a release form. Then, use editing software to cut together all of your favourite clips. With virtual events, you want to show that there’s a fantastic atmosphere just like in-person events – so look for fun moments that will make people smile.

4. The entertaining music video

This hour-long virtual event features two pianists battling each other on keyboards, trading off between classic and contemporary songs. Sound Off Live’s Duelling Piano Power Hour event trailer shows what this looks and feels like in practice.

As well as showing the types of songs you can expect (along with how talented the musicians are), the music is interspersed with moments from the virtual event. You see people dancing and singing along, as well as holding up signs showing where they’re from – proving that this truly is a worldwide occasion.

How to do it: This type of promo video is ideal for performers, as it’s a chance to show people why they should dedicate their evening. Put together a minute-long reel of yourself performing. If you’ve hosted virtual events before, ask attendees for permission to use them in the video as “social proof.” Showing the enjoyment of other attendees is an effective promotional method that can encourage people to buy tickets.

5. The emotive charity video

Creating a video for charity events can be a visceral way to get your message across and make people realise that their attendance is crucial. The two-day Festival of Urgent Reinventions does this well with a short, snappy video showing some of the major issues facing the world today.

The promo includes images of the Australian wildfires, Black Lives Matter protests, and exhausted doctors facing the COVID-19 pandemic. It’s a fairly simplistic video but acts as an urgent call to action. Plus, the combination of images and text is super effective.

How to do it: When you’re making a charity video, it’s vital to show why your cause deserves attention. Think about your key messages and remove any unnecessary text or imagery to keep things concise. Your aim should be a promo that tugs at people’s heartstrings and piques their interest in what you’re doing.

Time to create your first event video

Video is an often overlooked part of content marketing for events, but statistics prove it’s not going anywhere. If you want to boost your brand awareness and influence event sales, video is a must-have part of your promotional plan. Not sure how to create your first event video? Use our free video templates to create a professional-looking product.

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