Media Training Introduction

This live, 2 hour interactive webinar is led by Comsteria's founder and media trainer Colin Kelly. A former BBC journalist, Colin has advised hundreds of businesses and high profile individuals on their media relations and communications strategies.

This session will be delivered via Zoom with participant numbers kept low to ensure a highy relevant session with maximunm opportunity for you to have your questions answered.

Handled correctly, the mainstream media such as newspapers, radio and television can be a powerful ally to help amplify your message to a very large audience. Get things wrong and the damage can be terminal.

Whatever sector you're in and regardless of the size of your business, this session is packed with actionable steps you can take to positively raise your profile. Colin will be your trusted guide helping you navigate the media landscape. The course is suitable for businesses as well as non profits, public sector organisations and individuals. You'll be able to ask questions throughout and while the session won't be recorded you will receive all the presentation slide material.

What We'll Cover
- How the mainstream media works in the digital age
- What makes a story and how to develop your own
- How to build relationships with journalists
- Easy opportunities you can pursue now
- Reactive and proactive media engagement
- Developing key messages
- Adapt your messages for diferent media and different situations
- Interview skills including practice and feedback
- Plain English: how to cut the waffle and make statements that interesting and engaging
- The importance of pictures when you're dealing with the media
- Advice for dealing with hostile journalists and difficult situations
- Techniques to help you keep control, get what you want and avoid being taken advantage of and having your words twisted

Whether dealing with the media is a complete unkown or you already have some experience and need a refresher or tips, come and join us! The skills you'll devleop on this course will be useful across a variety of situations where you have to speak about your work. You might be dealing with a journalist but equally you could find yourself speaking to a member of your own comms team for your own social media channels.