Eric Ries is back in town.

Join us for an evening talk and discussion to mark the launch of his new book, The Startup Way.

Eric Ries, entrepreneur and bestselling author of The Lean Startup joins us in London to celebrate the launch of, 'The Startup Way'. He will show how entrepreneurial principles that have become accepted practice in the world's leading startups can also be used by businesses of all kinds to grow revenues, drive innovation, and transform themselves into truly modern organisations.

Drawing on his experience in the past five years with organizations like GE and Toyota, as well as nonprofits, NGOs, and governments, Ries introduces a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact.

Facing uncertainty over Brexit, British businesses have to embrace innovation and get nimble quick.

Join us for an evening of networking, listen to Eric's thoughts on how the Lean Startup methodology has evolved since the launch of the Lean Startup and get a chance to ask him your burning questions about how Lean can impact your organisation.

All attendees will receive a complimentary copy of The Startup Way.

When Eric launched the Lean Startup in 2012, the event was a sell out. We anticipate high demand for this event.

About Eric Ries

Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup, which has sold over one million copies and has been translated into more than thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world. He has founded a number of startups, including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital rms, and large companies, including GE, with whom he partnered to create the FastWorks program. Ries has served as an entrepreneur-in-residence at Harvard Business School, IDEO, and Pivotal, and he is the founder and CEO of the Long-Term Stock Exchange.