Events are the original social marketing - immersive experiences centred around a big idea or theme. Big businesses are all about "experiential marketing" - creating in-person experiences that develop the brand personality and creating in-person engagement for customers and clients - and now you can learn how to do this with your business. Events are also great opportunities to create cost-effective content that you can repurpose across the marketing mix.

According to Gartner's CMO Survey, event marketing is a crucial and growing element of the marketing budget and this Masterclass is designed to kick-start your knowledge and understanding of event marketing, and give you practical tips you can walk away and implement tomorrow.

In this interactive and practical Masterclass you'll learn about the fundamental drivers of events and 9 crucial insights that will help you maximise your marketing spend and impact your bottom line.

1. KNOW why you must understand the value of events to warp-speed your marketing

2. APPRECIATE the different types of business events to attend

3. UNDERSTAND how to evaluate which events will maximise your marketing spend

4. ASSESS the value of event sponsorship packages, and how to negotiate to your advantage

5. MAXIMISE your exhibition stand and agreeing those crucial extras that make the difference

6. DISCOVER how to differentiate yourself as an event speaker, and

7. EVALUATE whether and how to host your own cost-effective events

8. LEARN best practice tips for follow up & ROI – ensure your connections turn into business

9. TAKE HOME your event marketing schedule to implement tomorrow