The most important thing to any association or membership body is your members. And these days members expect a lot. Your members are exposed to technology, high-customisation and immediacy in all areas of their lives and association membership is no exception. Essentially, they want to ensure they are getting the most value possible from your organisation and they expect their experience to be seamless and engaging.
Organising live events is a great way to demonstrate enhanced member value and to meet the heightened expectation of your members. Holding conferences and award ceremonies, offering specialist training, or providing opportunities for your members to network can provide real added value.
Take a look at the presentation below to see how you can increase your focus on your members and bring your technology up to date through your event and training registration strategy.