Anyone can throw a party, but throwing an epic party? That’s no easy thing to do! We spoke to 12 different experts who have all created killer parties themselves, to find out just how to throw an epic party.
William Duffy, Founder of The Bootleg Club
- Location, Location, Location – You can have the best band in the world but if you’re hosting the event in an inaccessible location you’ll struggle to get people through the door.
- Atmosphere – Guest’s should leave a party wanting to tell all their friends about it! So it’s important for us to make sure we have the best entertainment consistently.
- Blue Ocean Strategy – It’s important for you to separate yourself from bloody waters of competition. Find something new and different and operate in the blue waters where no one has been before.
Andrew Birkby, Co-founder & Director at Wildcard Brewery
Alex Shebar, Commnity Director at Yelp London
- Get your basics down. Food. Drinks. Location. Entertainment. That’s all you need to throw a party.
- Take all those basics and turn them up to 11. Throw away the boring canapés and find food that people are excited to eat (and even more excited to photograph.) Don’t just serve drinks, run a masterclass to show how they’re made and have people make their own. Pick a spot for the party that makes people go, “Woah!” You don’t even need a gigantic decorating budget if the spot is already so amazing you don’t need to touch it. And entertainment, find something that people will remember long after the party is done. And for the love of it all, make sure you have music. It doesn’t even have to be live music, just music. Every party needs music. It makes the difference every damn time.
Richard Myers, Founder & Director of Get Baked
Tony Sentinella, Promoter at The Macbeth
Top tips –
- LIGHTING – make sure you have the right ambiance in your venue. static lighting looks awful!
- DJs – make sure your DJs are totally onboard with the music policy. you don’t want someone clearing the room, just as the party is starting to get going.
- LISTINGS – work tirelessly with your online presence and make sure your listings are complete for all the big sites.
Robin Pursey, DJ/Promoter for Hip Hop Karaoke
Olivia Casamatta, Events Manager at Number 90 Bar & Kitchen
- Games: We all like games, and obviously we all like winning. When in doubt, get a pinata, wait until people are drunk enough and see for yourself.
- Staff: Make sure they are all nice & smiley, even better if they are dressed up. They should be in the mood to party as soon as they arrive. There is nothing worse than arriving at a party with door staff who look like they want to kill themselves.
- Make people participate: But don’t ask them too much as they won’t be comfortable. Put disposable cameras everywhere so they are the ones taking the picture (still hire a photographer as well, or you might end up with 158 selfies with no flash).
- Goodies: We all like free stuff. Hide some gifts here and there. Give away sweets. Also, salty popcorn makes people drink more, so it’s a win-win.
- Glitter – you can’t go wrong with glitter, never. Don’t even try debating this.
- Have fun. Don’t expect people to have fun if you don’t have a good time yourself.
Asia Diaz, Managing Director at Magnum Opus Events
Mateen Hepburn,Founder and Director at Busspepper Promotions
Logan Gunasingham, Creative Director at Reztron
- First of all, make sure you give yourself a good month to plan ahead on the marketing, especially if you’re looking to fill up 150+ guests. Twitter, Facebook, and Instagram are the top 3 social media for our retrotainment.
- Pick a theme. This is vital, make it stand out to the party bookers, press and media. We recently hosted a SEGA retrogaming and Silent Disco night with masquerade on top, so it was pretty random!
- Pick a unique venue/setting. This always plays an important role to your guests whether it’s comfy seating, sexy lighting or just an amazing setting. We host our special events on a Super Yacht and also 500ft up in a Penthouse (with a 360 panoramic view of London), so venue and setting are important!
- Have a kickass playlist and don’t just stick to one genre of music. Throw in a few 80s/90s cheeses in there, guaranteed to get people moving!
- Finally….Alcohol! Make sure you have enough and a good variety, not just wine and beer! Also, it’s important to have enough bar staff to cater to your capacity on the night. We’ve had situations in the past where the waiting time for a drink was 20-25 minutes due to not having enough staff on board.
Tori Awani, Managing Director at PlayDate London
- make sure its advertised to the right crowd
- the venue has got great transport links
- there’s more than enough food and drink
- and most importantly a charismatic host/hostess to make sure no one is left out and everyone is having a fabulous time!
Nigel Twumasi, Co-founder & Director at Mayamada
Have a strong theme and keep it simple. Your event shouldn’t cater to everyone, so think about your target audience and what’s in it for them. Why should they come and what will they do over the course of the event? Then make everything about that.
Have a good team and make everyone’s role clear. You’ll need people to come together to make your event happen and it makes a big difference when everyone knows what is expected of them and others in the team.
Do you have any tips you’d like to share on how to throw an epic party? Let us know below!