Anyone can throw a party, but throwing an epic party? That’s no easy thing to do! We spoke to 12 different experts who have all created killer parties themselves, to find out just how to throw an epic party.

William Duffy, Founder of The Bootleg Club

  1. Location, Location, Location – You can have the best band in the world but if you’re hosting the event in an inaccessible location you’ll struggle to get people through the door.
  2. Atmosphere – Guest’s should leave a party wanting to tell all their friends about it! So it’s important for us to make sure we have the best entertainment consistently.
  3. Blue Ocean Strategy – It’s important for you to separate yourself from bloody waters of competition. Find something new and different and operate in the blue waters where no one has been before.

Andrew Birkby, Co-founder & Director at Wildcard Brewery

Whatever you do, be focussed about what you want to achieve and do it well. One or two good craft beers is better a stash of 5 different types of generic lagers. And one cocktail executed to perfection is better than 10 different lack lustre cocktails. People are drinking lower quantity, but are prepared to spend more on higher quality these days so be bold and seek out drink options that will get people talking.

Alex Shebar, Commnity Director at Yelp London

  1. Get your basics down. Food. Drinks. Location. Entertainment. That’s all you need to throw a party.
  2. Take all those basics and turn them up to 11. Throw away the boring canapés and find food that people are excited to eat (and even more excited to photograph.) Don’t just serve drinks, run a masterclass to show how they’re made and have people make their own. Pick a spot for the party that makes people go, “Woah!” You don’t even need a gigantic decorating budget if the spot is already so amazing you don’t need to touch it. And entertainment, find something that people will remember long after the party is done. And for the love of it all, make sure you have music. It doesn’t even have to be live music, just music. Every party needs music. It makes the difference every damn time.

Richard Myers, Founder & Director of Get Baked

Firstly, get organised. The devil is in the detail and without sounding like the dullest guy alive, the best parties I’ve ever thrown have been the ones planned down to a tee. Then again, there is a lot to be said for completely ignoring everything I just said and letting everything take care of itself. To be honest, though, the main thing to ensure a proper party is the right people. The people make the party and if everyone’s feeling the same vibe, you know you’ve got it spot on.

Tony Sentinella, Promoter at The Macbeth

Make sure that you’re passionate about what you’re doing. never make it about the money. It’s getting harder and harder to get the right venue and the right crowd, competition is fierce. you need to be putting all your energy and resources into your party to make it work for you and your audience!

Top tips –

  1. LIGHTING – make sure you have the right ambiance in your venue. static lighting looks awful!
  2. DJs – make sure your DJs are totally onboard with the music policy. you don’t want someone clearing the room, just as the party is starting to get going.
  3. LISTINGS – work tirelessly with your online presence and make sure your listings are complete for all the big sites.

Robin Pursey, DJ/Promoter for Hip Hop Karaoke 

Apart from making people feel as welcome as possible at the door, music programming is crucial, knowing when you want your event to peak, so you don’t burn your crowd out too early. Also a nice clear dance-floor space or when things (hopefully) go crazy late in the evening!

Olivia Casamatta, Events Manager at Number 90 Bar & Kitchen 

  • Games: We all like games, and obviously we all like winning. When in doubt, get a pinata, wait until people are drunk enough and see for yourself.
  • Staff: Make sure they are all nice & smiley, even better if they are dressed up. They should be in the mood to party as soon as they arrive. There is nothing worse than arriving at a party with door staff who look like they want to kill themselves.
  • Make people participate: But don’t ask them too much as they won’t be comfortable. Put disposable cameras everywhere so they are the ones taking the picture (still hire a photographer as well, or you might end up with 158 selfies with no flash).
  • Goodies: We all like free stuff. Hide some gifts here and there. Give away sweets. Also, salty popcorn makes people drink more, so it’s a win-win.
  • Glitter – you can’t go wrong with glitter, never. Don’t even try debating this.
  • Have fun. Don’t expect people to have fun if you don’t have a good time yourself.

Asia Diaz, Managing Director at Magnum Opus Events

A top tip for throwing an epic party is to extend the experience. Build the audience anticipation of the event on your social media channels gradually and create loads of fun sharable links so you reach an even wider audience and a chance to increase attendees.
Invest in photoraphy/videgraphy where possible, once the event had happened this will be your biggest tool in extending the experience for your guests, and, let all future guests know what they missed out on and ensure they’re first on the guest list at your next event.
This is the difference between an epic party and an epic experience!

Mateen Hepburn,Founder and Director at Busspepper Promotions

Make sure they worship your entertainment! The weight your performers/DJs carry in your customer’s perception of a bangin’ party is the more likely they will buy tickets, and earlier too! They know your brand, they know your reputation but that’s only gonna fill a part of the club, they’re paying you to be Entertained! That being said, price does matter – who can you afford? This is the party where you need to hit the spreadsheets and do your homework! Make sure they worship your entertainment! The weight your performers/DJs carry in your customer’s perception of a bangin’ party is the more likely they will buy tickets, and earlier too! They know your brand, they know your reputation but that’s only gonna fill a part of the club, they’re paying you to be Entertained! That being said, price does matter – who can you afford? This is the party where you need to hit the spreadsheets and do your homework!

Logan GunasinghamCreative Director at Reztron

  1. First of all, make sure you give yourself a good month to plan ahead on the marketing, especially if you’re looking to fill up 150+ guests. Twitter, Facebook, and Instagram are the top 3 social media for our retrotainment.
  2. Pick a theme. This is vital, make it stand out to the party bookers, press and media. We recently hosted a SEGA retrogaming and Silent Disco night with masquerade on top, so it was pretty random!
  3. Pick a unique venue/setting. This always plays an important role to your guests whether it’s comfy seating, sexy lighting or just an amazing setting. We host our special events on a Super Yacht and also 500ft up in a Penthouse (with a 360 panoramic view of London), so venue and setting are important!
  4. Have a kickass playlist and don’t just stick to one genre of music. Throw in a few 80s/90s cheeses in there, guaranteed to get people moving!
  5. Finally….Alcohol! Make sure you have enough and a good variety, not just wine and beer! Also, it’s important to have enough bar staff to cater to your capacity on the night. We’ve had situations in the past where the waiting time for a drink was 20-25 minutes due to not having enough staff on board.

Tori Awani, Managing Director at PlayDate London

Our playdate tips for an epic party:
  • make sure its advertised to the right crowd
  • the venue has got great transport links
  • there’s more than enough food and drink
  • and most importantly a charismatic host/hostess to make sure no one is left out and everyone is having a fabulous time!

Nigel Twumasi, Co-founder & Director at Mayamada

Have a strong theme and keep it simple. Your event shouldn’t cater to everyone, so think about your target audience and what’s in it for them. Why should they come and what will they do over the course of the event? Then make everything about that.

Have a good team and make everyone’s role clear. You’ll need people to come together to make your event happen and it makes a big difference when everyone knows what is expected of them and others in the team.

Do you have any tips you’d like to share on how to throw an epic party? Let us know below!

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