All sold-out events start with a great idea…and a strong event marketing strategy.

However you’ll also need to translate that strategy into a blow-by-blow tactical roadmap to success, and this is where a template comes in handy.

We’ve taken 16 popular and effective marketing tactics and laid them out in a sample 16-week event calendar (see the image above), which you can then adjust to your specific requirements.

Download your own version now and start plotting your most successful promotional campaign yet!

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Mark Walker

Hi, I’m the Head of Content for Eventbrite UK and Ireland.

I love writing (and reading) about events, marketing, technology and entrepreneurship.

I’m also a recovering #eventprof, having spent the first 7 years of my career running large scale international conferences and exhibitions. (Of course I relapse all the time and enjoy running content-led events for Eventbrite too.)

Thanks for reading and get in touch with any feedback you have at